saaris supports the state government’s location strategy with a wide range of services and added value: Since being launched in 2014, we have been responsible for Saarland Marketing with its key Saarland credo “Great things are always created on a small scale” and thus play the entire repertoire of modern location marketing – both in the state as well as nationally and internationally.
In addition to classic location marketing measures, it is of great importance to raise awareness of Saarland’s strengths with regard to local job opportunities both within and beyond the state’s borders. In close cooperation with the state marketing department, the agency Saarland Attractive – Find Work & Stay, which was launched in October 2021, has taken on this task. Together with other labour market actors, it promotes the exchange between qualified skilled workers and Saarland companies, especially small and medium-sized enterprises with a need for skilled workers. One focus is on personal and individual counselling for skilled workers and managers.