From 2014 to 2024, saaris was responsible for marketing the Saarland and supported the state government’s location strategy with numerous measures and offers.

Since January 2025, Saarland Marketing, with its central credo “Great things always start small” and its focus brand “Germany’s Hidden Champion,” has been based at the State Chancellery of Saarland, where it continues to play the entire range of modern location marketing—both within the state and beyond, both nationally and internationally.