Market exploration and networking
Business trips - international networking
Due to their high export rate, many Saarland companies are particularly closely linked to foreign markets. This applies to purchasing and procurement as well as sales markets. Like value chains, these are subject to increasingly disruptive changes in trade and supply conditions.
The effects are evident in the export opportunities, products, quantities, distribution and transport routes of Saarland SMEs that export themselves or are part of export supply chains. Together, we must take a preventive approach to these dynamic conditions and seize the opportunities that arise from these changes. The aim is to retain existing target markets and open up new ones.
Business trips in person or in digital form are an excellent way to strengthen and expand the personal and business network in order to become or remain internationally competitive. This results in new impulses and goals for the company’s own development.
With the services offered by Saarland International, small and medium-sized enterprises can learn about and assess the opportunities and potential of individual markets or broaden their competencies. They gain insights into the business and trade culture of the target country and, above all, get the chance to talk to suitable – individually selected – potential cooperation partners on site.
In the virtual or real market exploration trips, Saarland International organises for small and medium-sized enterprises:
The travel logistics are taken care of by a competent travel agency.
The Ministry of Economic Affairs, Labour, Energy and Transport promotes the business trips politically and financially. The participating companies only pay the individually incurred travel costs and a small flat-rate expense allowance. The business trips focus on markets that are the particular focus of industries and companies in the Saarland.
Events - contacts and know-how
If you want to be successful internationally, you need information about your target markets. This begins with aspects of intercultural communication and extends to concrete regulations on the import and export of goods or the regulation of markets.
In order to provide Saarland companies with information in the best possible way, Saarland International has developed specifically tailored forms of events:
Experts work interactively with the participants on topics related to internationalisation. Topics include “recruiting foreign employees”, “international sourcing” or “adapting products to the foreign market”.
Specific topics such as CE marking of products or current customs regulations are the subject of seminars offered by Saarland International together with other institutions – such as the Chamber of Industry and Commerce. The seminar programme also includes numerous topics for companies that want to open up foreign markets.
In preparation for or as an alternative to business trips, specific country seminars offer an insight into the economic structure and framework conditions in potential target countries. Online-based communication channels now also offer the possibility of direct B2B contacts.
The events thus complement Saarland International’s individual advisory and support services so that companies can quickly and easily obtain the key information they need.