{"id":44372,"date":"2021-05-11T12:30:47","date_gmt":"2021-05-11T10:30:47","guid":{"rendered":"https:\/\/saaris.de\/?page_id=44372"},"modified":"2025-10-21T11:51:54","modified_gmt":"2025-10-21T09:51:54","slug":"saarland-marketing","status":"publish","type":"page","link":"https:\/\/saaris.de\/fr\/leistungen\/standortmarketing\/saarland-marketing\/","title":{"rendered":"Marketing sarrois"},"content":{"rendered":"\t\t
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Saarland-Marketing : \u00ab de grandes choses naissent toujours de petites. \u00bb<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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saaris, lanc\u00e9e en 2014, a entrepris, \u00e0 la demande du gouvernement sarrois, une multitude de mesures et d\u2019actions en collaboration avec nos partenaires. D\u2019abord des campagnes classiques et des plateformes num\u00e9riques, des roadshows et des participations \u00e0 des salons, puis le r\u00e9cit de success stories sarroises, et plus de 1\u00a0500 coop\u00e9rations, jusqu\u2019\u00e0 une chanson sarroise personnalis\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aujourd\u2019hui, le slogan et l\u2019image d\u2019un petit Land \u00e0 haut potentiel sont solidement ancr\u00e9s dans l\u2019esprit des Sarrois et Sarroises. Les sondages d\u00e9montrent que 75\u00a0% de cette population qualifient ce slogan de \u00ab\u00a0bon\u00a0\u00bb ou de \u00ab\u00a0tr\u00e8s bon\u00a0\u00bb. Une \u00e9tude de l\u2019universit\u00e9 de Hohenheim a plac\u00e9 l\u2019entreprise en deuxi\u00e8me position au niveau national.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Devenir partenaire : une coop\u00e9ration ouverte \u00e0 tous!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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D\u2019autres L\u00e4nder b\u00e9n\u00e9ficient certes de campagnes de marketing au budget plus important. Mais le marketing sarrois, lui, mise sur l\u2019engagement de plusieurs citoyens pour une cause commune. Plus de 1\u00a0500 coop\u00e9rations, soutenues par l\u2019\u00e9conomie, les communes, associations, institutions et personnalit\u00e9s en Sarre, t\u00e9moignent de cette identification \u00e0 travers le marketing sarrois. Chacun est cordialement invit\u00e9 \u00e0 participer au marketing de la Sarre selon ses possibilit\u00e9s individuelles, qu\u2019il ou elle soit originaire de la r\u00e9gion, ou non. Les amis de la Sarre peuvent puiser dans les moyens publicitaires gratuits pour la Sarre, utiliser gratuitement le logo de la Sarre ou encore d\u00e9velopper des coop\u00e9rations individuelles et afficher ainsi fi\u00e8rement les couleurs de leur Land.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Nouvel objectif : attirer de jeunes champions en Sarre gr\u00e2ce aux \u00ab atouts cach\u00e9s \u00bb de la r\u00e9gion.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Gr\u00e2ce \u00e0 notre confiance, nous avons rapidement fait de la Sarre une entit\u00e9 forte. Mais nous ne nous reposons pas sur nos lauriers\u00a0: la marque englobe \u00e9galement un accent, qui sera mis \u00e0 l\u2019avenir sur le recrutement de personnel hautement qualifi\u00e9 pour les universit\u00e9s, les instituts et l\u2019\u00e9conomie sarroise innovante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ainsi, le marketing de la Sarre s\u2019orientera vers des th\u00e8mes prioritaires suppl\u00e9mentaires dans le sens d\u2019un d\u00e9veloppement strat\u00e9gique : du \u00ab\u00a0pays, des gens et de la joie de vivre\u00a0\u00bb aux th\u00e8mes qui animent la Sarre aujourd\u2019hui, mais surtout \u00e0 l\u2019avenir, tels que l\u2019excellence scientifique et l\u2019\u00e9conomie innovante. Avec une pr\u00e9sence cibl\u00e9e en Allemagne et, par les diff\u00e9rents m\u00e9dias num\u00e9riques, \u00e9galement \u00e0 l\u2019international. Il ne fait aucun doute que les d\u00e9fis pos\u00e9s au marketing local pour l\u2019\u00a0\u00ab\u00a0apr\u00e8s-covid\u00a0\u00bb ont \u00e9norm\u00e9ment augment\u00e9. La num\u00e9risation, la forte mondialisation, les bouleversements dans le secteur automobile et dans la production d\u2019acier, le changement climatique et la cybers\u00e9curit\u00e9 sont tout autant des points d\u2019influence sur le march\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Publicit\u00e9 avec des prestations d\u2019excellence et des marques d\u2019entreprise fortes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Peu connaissent les nombreux atouts de la Sarre. L\u2019attractivit\u00e9 en demeure donc encore trop faible pour en tirer les plus hauts potentiels. Les PME consid\u00e8rent ces points comme l\u2019un des probl\u00e8mes les plus urgents\u00a0: tant les sp\u00e9cialistes et les cadres ext\u00e9rieurs qu\u2019il faut attirer dans le Land que la fid\u00e9lisation de ceux qu\u2019il faut garder ici. La marque \u00ab\u00a0Germany\u2019s Hidden Champion.\u00a0\u00bb a \u00e9t\u00e9 d\u00e9velopp\u00e9e pour s\u2019adresser efficacement \u00e0 ces groupes cibles, les \u00ab\u00a0High Potentials\u00a0\u00bb, c\u2019est-\u00e0-dire les cadres sup\u00e9rieurs, scientifiques, sp\u00e9cialistes, fondateurs et investisseurs. L\u2019objectif est d\u2019\u00e9veiller la curiosit\u00e9 des citoyens concern\u00e9s et de leur faire d\u00e9couvrir les atouts cach\u00e9s de notre Land. L\u2019int\u00e9r\u00eat alors suscit\u00e9 aupr\u00e8s d\u2019eux constitue une condition pr\u00e9alable \u00e0 l\u2019\u00e9tude des possibilit\u00e9s offertes par la Sarre et, en fin de compte, \u00e0 un emm\u00e9nagement en Sarre, et id\u00e9alement, avec toute la famille.<\/p>

Bienvenue en Sarre!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Sonnenaufgang<\/div>\n
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Marketing sarrois<\/h2>\n

Plus d\u2019informations pour les partenaires de coop\u00e9ration et sur les activit\u00e9s du marketing de site sarrois.<\/p>\n <\/div>\n <\/div>\n

\n lire la suite<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n
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\"Sonnenaufgang<\/div>\n
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Marketing sarrois<\/h2>\n

Plus d\u2019informations pour les partenaires de coop\u00e9ration et sur les activit\u00e9s du marketing de site sarrois.<\/p>\n <\/div>\n <\/div>\n

\n lire la suite<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n Promoteurs <\/h3>\n
\n \n \"\"\n <\/a>\n <\/div>\n <\/section>\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Votre interlocutrice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n \"kontakt_w\"
\n Sabrina Wilhelm<\/span>\n Staatskanzlei des Saarlandes<\/span>\n\n 0681 501 3870<\/span>\n s.wilhelm@staatskanzlei.saarland.de<\/a>\n <\/div>\n\n <\/div>\n <\/div>\n \n \n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Saarland-Marketing : \u00ab de grandes choses naissent toujours de petites. \u00bb saaris, lanc\u00e9e en 2014, a entrepris, \u00e0 la demande […]<\/p>\n","protected":false},"author":60,"featured_media":36744,"parent":44288,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-44372","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMarketing sarrois<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saaris.de\/fr\/leistungen\/standortmarketing\/saarland-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing sarrois\" \/>\n<meta property=\"og:description\" content=\"Saarland-Marketing : \u00ab de grandes choses naissent toujours de petites. \u00bb saaris, lanc\u00e9e en 2014, a entrepris, \u00e0 la demande […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saaris.de\/fr\/leistungen\/standortmarketing\/saarland-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"saaris\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/saaris\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-21T09:51:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saaris.de\/wp-content\/uploads\/2022\/07\/SLM_Kachel.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@saaris_ikt\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/saaris.de\\\/fr\\\/leistungen\\\/standortmarketing\\\/saarland-marketing\\\/\",\"url\":\"https:\\\/\\\/saaris.de\\\/fr\\\/leistungen\\\/standortmarketing\\\/saarland-marketing\\\/\",\"name\":\"Marketing sarrois\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saaris.de\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/saaris.de\\\/fr\\\/leistungen\\\/standortmarketing\\\/saarland-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/saaris.de\\\/fr\\\/leistungen\\\/standortmarketing\\\/saarland-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/saaris.de\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/SLM_Kachel.png\",\"datePublished\":\"2021-05-11T10:30:47+00:00\",\"dateModified\":\"2025-10-21T09:51:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/saaris.de\\\/fr\\\/leistungen\\\/standortmarketing\\\/saarland-marketing\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/saaris.de\\\/fr\\\/leistungen\\\/standortmarketing\\\/saarland-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/saaris.de\\\/fr\\\/leistungen\\\/standortmarketing\\\/saarland-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/saaris.de\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/SLM_Kachel.png\",\"contentUrl\":\"https:\\\/\\\/saaris.de\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/SLM_Kachel.png\",\"width\":400,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/saaris.de\\\/fr\\\/leistungen\\\/standortmarketing\\\/saarland-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/saaris.de\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\\\/\\\/saaris.de\\\/fr\\\/leistungen\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing r\u00e9gional\",\"item\":\"https:\\\/\\\/saaris.de\\\/fr\\\/leistungen\\\/standortmarketing\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Marketing sarrois\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/saaris.de\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/saaris.de\\\/fr\\\/\",\"name\":\"saaris\",\"description\":\"saarland.innovation&standort e. 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