{"id":43752,"date":"2021-05-11T12:30:47","date_gmt":"2021-05-11T10:30:47","guid":{"rendered":"https:\/\/saaris.de\/?page_id=43752"},"modified":"2025-10-21T11:50:27","modified_gmt":"2025-10-21T09:50:27","slug":"saarland-marketing","status":"publish","type":"page","link":"https:\/\/saaris.de\/en\/leistungen\/standortmarketing\/saarland-marketing\/","title":{"rendered":"Saarland Marketing"},"content":{"rendered":"\t\t
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Saarland Marketing: Great things are always created on a small scale.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Launched in 2014, a wide range of measures and campaigns were implemented by saaris and our partners on behalf of the Saarland state government. From classic campaigns and digital platforms, roadshows and trade fair appearances to telling Saarland success stories and more than 1,500 collaborations right up to penning our own Saarland song.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Today, the slogan and self-image of a small (federal) state in which great things can be created are firmly anchored in the minds of the Saarlanders. According to surveys, 75% rate the slogan as \u201cgood\u201d or \u201cvery good\u201d. According to a study by the University of Hohenheim, it makes it to second place nationwide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Become a cooperation partner: anyone can take part!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Other federal states can come up with marketing campaigns that have a much larger budget. Saarland Marketing, on the other hand, relies on the commitment of many for the common cause. More than 1,500 cooperations, supported by industry, municipalities, associations, institutions and personalities in Saarland, document this high level of identification with Saarland Marketing. Everyone, whether local or from outside, is warmly invited to participate in Saarland Marketing according to their individual possibilities. Saarland fans can stock up on free Saarland advertising materials, use the Saarland logo free of charge or develop individual cooperations and thus show the flag for their federal state.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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New focus: Attracting young champions to Saarland with \u201chidden strengths\u201d.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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With self-confidence and a twinkle in our eyes, we have made Saarland a strong brand. But we don’t want to rest on our laurels: as a supplement to the umbrella brand, in future we will focus on attracting highly qualified specialists for universities, institutes and the innovative Saarland economy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Therefore, in the sense of a strategic further development, Saarland Marketing will focus on additional key themes: from \u201cstate, people and attitude towards life\u201d to topics that move Saarland today, but especially in the future; topics such as scientific excellence and innovative economy. With a targeted presence in Germany and – via digital media – also internationally. Without a doubt, the challenges for location marketing have increased enormously for the post-coronavirus era. Digitalisation, intensified globalisation, upheavals in the automotive sector and in steel production, climate change and cyber security are keywords.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Advertising with excellence and strong corporate brands<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Many of Saarland\u2019s strengths are too little known. The result is a still too low attractiveness for high potentials. The SME sector sees this as one of the most pressing problems – both with regard to foreign skilled workers and managers who are to be attracted to the country and with regard to the retention of those who are to stay here. The focus brand \u201cGermany\u2019s Hidden Champion\u201d was developed to efficiently address these target groups, the so-called \u201chigh potentials\u201d, i.e. top executives, scientists, specialised skilled workers, founders and investors. The aim is to make those addressed curious to get to know the hidden strengths of our federal state. The interest gained in this way is a prerequisite for exploring the possibilities; ultimately also for the hoped-for move to Saarland – ideally with the whole family.<\/p>

Welcome to Saarland.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Saarland Marketing<\/h2>\n

More information for cooperation partners and on the activities of Saarland\u2019s location marketing.<\/p>\n <\/div>\n <\/div>\n

\n Read on now<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n
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Saarland Marketing<\/h2>\n

More information for cooperation partners and on the activities of Saarland\u2019s location marketing.<\/p>\n <\/div>\n <\/div>\n

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\n Sponsors <\/h3>\n
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Your contact partner<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Sabrina Wilhelm<\/span>\n Staatskanzlei des Saarlandes<\/span>\n\n 0681 501 3870<\/span>\n s.wilhelm@staatskanzlei.saarland.de<\/a>\n <\/div>\n\n <\/div>\n <\/div>\n \n \n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Saarland Marketing: Great things are always created on a small scale. Launched in 2014, a wide range of measures and […]<\/p>\n","protected":false},"author":60,"featured_media":36742,"parent":43741,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43752","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSaarland Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saaris.de\/en\/leistungen\/standortmarketing\/saarland-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saarland Marketing\" \/>\n<meta property=\"og:description\" content=\"Saarland Marketing: Great things are always created on a small scale. 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